Keisha Long-Watson is a Custom Apparel Business Owner and entrepreneur. Keisha started her business in 2016 when she decided that she wanted to live and walk in her purpose. Keisha provides quality custom rhinestone apparel for the everyday woman with designs that are inspirational and empowering. Keisha was able to leave her full time job after 6 months of starting her business with hard work and determination. Keisha Apparel is being sold all over the US, by way of social media platforms and on her online store. Keisha fashion forward apparel is being sold at her physical location at the St. Petersburg Pier. Keisha’s business was featured on the St. Petersburg Chapter Delta Sorority Inc. in their Black Business Spotlight on their website for excellent business practices in 2020.